MACHA

02 / 07 · the seven

Seven recipes.
One500mlhand-pour.

Single-origin Uji matcha, sealed cold into a clear PET pop-can with a cobalt halo. Each SKU sits on the same fill line. Margin band 78–80% ingredient, 61% packaging-inclusive at scale.

002 · Signature · cobalt nootropic latte

AOI

price
EUR10
cogs
EUR1.85
margin
82%
caffeine
70 mg
vessel fill
320 ml
calm ←→ activation

Green oat-matcha base, 500mg lion's mane fruiting body, 100mg phosphatidylserine, 80mg Suntheanine, butterfly pea cold infusion floated as a cobalt halo through clear PET. The drink is the wordmark. You see #0000FF before you taste anything.

recipe

Whisk 2.5g Wako with 30ml water 70C, 500mg lion's mane, 100mg PS, and 80mg Suntheanine to smooth paste, combine with 220ml cold oat over ice in shaker, pour into PET, slowly layer 40ml butterfly pea infusion on top via bar spoon.

adaptogen stack

Lion's mane fruiting body 8:1 500mg · Phosphatidylserine 70% 100mg · L-theanine (Suntheanine) 80mg

persona moment · 08:30

Thirty-six, runs a Series B SaaS team remote from Tivat May-September. Quit coffee for cortisol reasons. Needs the visual ritual of a morning drink and the cognitive primer for standups at 09:00 CET. AOI gen-3 is his daily — clean caffeine, no jitter, the 500mg lion's mane and PS stack across the season into measurable working-memory lift by week six.

03 / 07 · how it reaches the drinker

Four lanes.
One kitchen.

MA7CHA takeaway for the spontaneous can. DAILY7 subscription for the ritual. HO7ELS + YACH7S for the Porto Montenegro crews. RE7AIL for the off-season shelf. We never run a fleet, we never hold a morning window.

01 · spontaneity
MA7CHA takeaway

One can. Your address. The platform's driver. Twenty-five minutes from kitchen to door. Prepared just before delivery to maintain freshness. The matcha never sits.

EUR 10
per 500ml · on-demand
02 · ritual
DAILY subscription

Seven cans, dropped at the door on the day the subscriber picks. Six quiet days follow. The canned sibling lives at DAILY7.

EUR 5
per 250ml · subscriber
03 · b2b
HOELS + YACHS

SIRO Boka Place, Regent, Capitano. Porto Montenegro crews ordering by the week, not the bottle. One invoice, one delivery, no commission stack.

EUR 6–8
wholesale band
04 · shelf
REAIL stores

Idea · Voli · Mixmart · small stores · restaurants. DAILY7 cans on the shelf. Cold-chain partner Mljekara Srna Nikšić, 60km. Weekly delivery. Volume play for the off-season floor.

EUR 5
per 250ml · shelf

parentDEMANDE200 — the long-game atelier MA7CHA funds. Ceramic drops, capsule editions, slow culture.

.

04 / 07 · the numbers

The numbers
behind every claim.

Four charts. No persuasion. The math is the pitch. Data sourced from MONSTAT tourist arrivals, AirROI seasonal occupancy and a competitor pricing scrape, April 2026.

05 / 07 · the people

Five people.
Two cities.

Founders run the brand and the kitchen. Partners carry the legal umbrella and the supply chain. Atelier carries the ceramic drops that turn a beverage into a collectable.

01
Founders
Zuza
Co-founder
Art Director · Content Strategist

Leads brand storytelling and content. Co-designs all seven SKUs. MA7CHA's face to the world. Every decision passes through her.

Teodor
Co-founder
CEO · Technologist

Technological alchemist. Builds the PWA, the AI, the automation, the /pulse instrument. Runs sales and biz dev and scaling.

02
Partners
Artiem
Legal partner
DOO umbrella · Local network

Ukrainian, five years in Tivat. His MNE DOO hosts MA7CHA — fiscal rails, business banking, ENU device, sjedište, local-network introductions. EUR 200/mo fixed + 5-7% revenue share. Operating partner, not equity.

Martin Grzenia
Sourcing partner
Mentor · operates MantoCafe (PL)

Long-time friend. The matcha we drink and the know-how we steal. Hand-carries single-origin Uji from Poland on visits. Will fact-check everything before it ships.

03
Atelier
Dominika Miłobędzka
Ceramic artist
Seasonal drops

Polish artist, Zuza's mother. Hand-built chawan, mugs, accessories. EUR 200+ per piece.

06 / 07 · the ask

What we need.
What you get.

Equal columns, equal weight. The contract is symmetrical on the page so it can be symmetrical in the room.

what we need from artiem
  • 01His MNE DOO as legal umbrella — register MA7CHA at his sjedište
  • 02Re-register activity codes (sklad činelaca) for F&B service
  • 03Mollie merchant onboarding under the DOO
  • 04His MNE business bank account + business payment cards as cash-flow rails
  • 05His car as logistical backup for popups + B2B yacht deliveries
  • 06Local-network introductions: Tivat sanitary office, špediter, Crew Club PMYC, SIRO Boka Place
  • 07Sharing his ENU fiscal device for MA7CHA SKUs (legal + standard)
  • 08Confirmation with his accountant on activity-code timing + PDV classification
what artiem gets
  • 01EUR 200/mo guaranteed regardless of revenue
  • 025–7% revenue share (mid 6%) — at Base scaling EUR 700–1,260/mo upside
  • 03Zero capital risk — Teodor + Zuza fund inventory, packaging, equipment, marketing
  • 04No operational burden — we run kitchen, delivery, marketing, customer service
  • 05His DOO becomes registered operator of an Adriatic first-mover wellness brand
  • 06Right of first refusal on DAILY7 sub-brand (early August 2026)
  • 07Tax-deductible service relationship — clean monthly invoice, no equity commingling
  • 08Full books transparency — shared dashboard monthly
the figure
EUR 200/ mo

Plus 5–7% revenue share. Twelve-month minimum. Sixty-day notice after month six.