Tivat is the demo.
Year one: prove the kitchen in Tivat. Year two: push DAILY7 cans into Balkan retail through the off-season. Year three: license the playbook to three European dark kitchens. By May 2029, MACHA is a kitchen and a brand that other kitchens can run. Tivat stays the first one.
The three-year graph.
Not a geographic map. A gravity graph. Tivat is the well. Every other city is downstream. Solid lines: our own corridor. Dashed lines: licensed franchises.
- TivatDark kitchen · Glovo + DAILY7 · the demo
- ZagrebDAILY7 cans · retail distribution · Konzum + Spar
- BelgradeDAILY7 cans · retail + cafe wholesale · Maxi + Idea
- TiranaDAILY7 cans · upmarket retail · Conad + new boutiques
- ParisDark-kitchen franchise · Deliveroo + Uber Eats · licensee
- BarcelonaDark-kitchen franchise · Glovo (home) + Just Eat
- WrocławDark-kitchen franchise · Pyszne.pl + Bolt Food · Polish OS
Prove the kitchen
Glovo cold-start, EUR 4k bootstrap, four hotel B2B contracts, 22 active subs by M6. Every system that ships to Zagreb in Y2 gets stress-tested here first.
Cans into retail
Off-season expansion — Konzum (HR), Maxi (RS), Conad (AL). DAILY7 only, no hand-pour. Single ingredient SKU per region, same Artiem stack.
Franchise the OS
Three licensee dark kitchens. Paris carries DEMANDE200 transition. Barcelona inherits Glovo native rails. Wrocław uses Zuza's network and Mama Dominika's ceramic supply.
The first hundred customers.
A thousand impressions a week. Ten hotel pitches. Fifty cold emails to Air7bnb hosts. EUR 320 of paid spend, total. Move any handle to see where CAC breaks.
Two funnels. One kitchen.
D2C runs through Glovo and Instagram with a EUR 200 burn ceiling. B2B runs through 50 cold emails to Air7bnb hosts and ten hotel minibar pitches. Move any slider — CAC updates live.
Glovo organic ranking + EUR 200 promoted listing + Instagram ads
First order placed within 14 days · canned sample or hand-pour
Customer comes back within 7 days — the only honest retention signal
Converts to monthly sub — first cohort target M1
Claude + Antigravity scraped from public listings · Tivat zone
Reply with any non-no signal · within 10 days
Signs the 30% commission program · drops welcome card in apartments
Refer-2-get-free-week multiplies the bottom-of-funnel cohort by ~1.4× inside the first 90 days. The cobalt halo on Instagram organic — the drink looks like nothing else in the Adriatic feed — multiplies impressions independent of paid spend. Both are upside on top of these numbers.
Seven kitchens. One playbook.
Seven addresses. One menu philosophy. A single Pulse dashboard the operators read every morning. The asset is the playbook, not the buildings. Tivat keeps running. It is where the kitchen learned what it knows.
How the cafe becomes a corridor, the can becomes a shelf, and the model travels.
instrumentFifteen handles, one ledger. Move anything, everything recomputes.
systemSupply, ops, brand, plan. Eleven tabs, one book.
channelOn-demand. Tivat first, Kotor and Budva next.