MACHA

instrument · interactive · v0.18

Business plan calculator

Move sliders. The math changes. So does the rest of the site.

net to founders · after artiem, after cogs, after opex
EUR 0Stretch territory. DEMANDE200 capsule fully funded this quarter.
combined / mo
EUR 24,293
6-mo season
EUR 145,758
artiem deduction
– EUR 1,658
cogs + opex
– EUR 12,738
glovoEUR 5,466
daily7 subEUR 2,122
daily7 retailEUR 2,700
b2bEUR 13,185
brandEUR 820
glovo · move anything
channel 1 · glovo hand-pour
orders / day
orders
avg order
EUR
glovo commission
%
artiem overlay
fixed base
EUR
rev share
%
monthly summary
cogs / mo
EUR 10,938
opex / mo
EUR 1,800
artiem / mo
EUR 1,658
season net
EUR 59,386
break-even
0.6 mo
Months to recover EUR 4,000 bootstrap at 70% retention.
runway at zero rev
36+ mo
Survival months if revenue evaporates.
phase-2 gate
56%
Of 25-subscriber gate.
demande200 capsule fund · this scenario
EUR 1,485/ mo
15% of net allocated to DEMANDE200. Annualised EUR 17,816.
current scenario
diagram one · revenue waterfall

Five channels add up. Three costs subtract. One number remains.

Channels in cobalt ramp. Costs in ink. NET ringed in cobalt.
+5,466glovoΣ 5,466+2,122daily7 subΣ 7,588+2,700daily7 retailΣ 10,288+13,185b2bΣ 23,473+820brandΣ 24,293-10,938cogsΣ 13,355-1,800opexΣ 11,555-1,658artiemΣ 9,898EUR 9,898netΣ 9,898
diagram two · channel stack over six months

The same five channels, stacked through the summer ramp.

M1 thirty per cent of target; M6 full. Exponential ease.
diagram two-and-a-half · channel margin waterfall

Where each EUR goes, channel by channel.

Click a channel for per-can BOM. Drag the strip to test COGS leverage.
cogs sensitivity · drag a bar +/- 20%
biggest leverage on NET margin: PET can (7.9% NET impact per +EUR 1 input)
PET canEUR 0.45
leverage 7.9%
matchaEUR 0.30
leverage 5.2%
adaptogenEUR 0.20
leverage 3.5%
labelEUR 0.10
leverage 1.7%
Glovo Box pickup fee(only impacts Glovo channel)
EUR 0.50
diagram three · twelve-month runway

From EUR 4,000 bootstrap to wherever this scenario lands.

Months 1-3 ramp; 4-8 full season; 9-12 off-season.
diagram four · sensitivity field

Net profit across every combination of Glovo throughput and DAILY7 subs.

Eighty-one outcomes. Current haloed in cobalt. Single scenario only.
net profit · EUR / mo
0 → 0 → 13,373
current scenario
6
10
14
18
22
26
30
34
38
0
5
10
15
20
25
30
35
40
daily7 subsglovo orders/day
current · daily7 subs 15 · glovo orders/day 18 EUR 9,946 / mo
ledger conventions

COGS at 42% on Glovo gross (hand-pour ingredients), 62% on DAILY7 sub (BOM EUR 3.28 / EUR 5.07 avg), 73% on retail wholesale, 32% on B2B mixed, 35% on brand surface.

OpEx held at EUR 1,800/mo baseline (kitchen + utilities). Every slider writes to the single-source store used by /pulse and the rest of the site.

calibration · how we set base case

The base case is what we would write down if asked to commit.

walk-in 25 cans / day

Tivat summer foot traffic supports forty across the marina if we win the slot. Twenty-five is the number we underwrite — weekends mandatory, weekdays organic. Below eighteen, contraction rules trigger.

22 subscribers month 6

Phase-2 gate is twenty-five. Twenty-two is the median across Manto Café's first-year cohort and three peer-set Adriatic concierges. The waitlist matters more than the raw number.

EUR 12 average can

Weighted across seven SKUs and two Mediterranean editions. LA-class ceiling, MNE-realistic floor. Cobalt-coded as a brand price, not a luxury markup.

6 % yacht conversion

One hundred personally addressed letters; six replies that close. Hand-delivery rate against a marina list — heavy paper, cobalt seal, written before sunrise.

30 Airbnb hosts

Out of 1,500 Tivat short-let units. Two per cent saturation in a thirty-day rollout. Flat thirty per cent commission on every guest order — locked, not user-tunable.

3 hotels signed

Of five target boutique-luxury accounts (SIRO, Regent, One & Only, Chedi, Restaurant One). Restaurant One is warm already — the waiter at the table was at the engagement.

slider guide · what each handle moves

Handles, grouped by channel. None of them are presets.

channel one — glovo hand-pour
  • orders / day
  • avg order value
  • glovo commission %
channel two — daily7 subscription
  • active subs
  • cans / week / sub
  • avg can price
  • monthly churn
channel three — daily7 retail
  • cans / mo wholesale
  • wholesale price / can
  • partners signed
channel four — b2b
  • yacht bridge contracts
  • daily7 yacht pack
  • hotel tier 1 / tier 2 signed
channel five — brand
  • ceramic drops / quarter
  • popup events / mo
  • demande200 contribution
cost overlay — artiem
  • fixed base / mo
  • revenue share %
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